Are You Ready for an Ultra Tiny Home?

Home building trends from 2008 to 2014 are showing a decrease in the square footage of residential family homes. Trulia reports that the average American home size has decreased every year since 2008. In the 1950′s the average home size was less than 1,000 square feet. By the early 2000′s homes were approaching 2,600 square feet.

Whether it was the economy combined with high heating and cooling bills, or the maintenance toll that larger houses were extracting, people began to choose and build smaller homes just before the recession. Good timing. Exceptions abound of course – wealthy buyers are still building mansions, but it is a small percentage of the market. Market share has actually grown for homes sized less than 1500 square feet.

What is most confusing in the data is the “small home” segment. Builders will give you different answers to the question, “How big (or small) is a ‘Small Home?’” Consensus is that a “small home” is 1,500 square feet or less. You might say that this is not a small home at all. Then there is the term “Very Small Home.” A very small home, if you research the phrase, turns out to be less than 1,000 square feet. Again, you might comment that 1,000 square feet is just fine.

Continuing down this arbitrary path, we come to the term “Tiny House.” A tiny house is described by TinyHouseTalk.com as a home with less than 400 square feet. OK, I hear you saying, that is small. But wait. There’s more. We have the term “Ultra Tiny House.” I bet you can figure this one out. Less than 100 square feet? Yup. These tiny homes can be as small as 90 square feet complete with bedrooms, kitchen, bathroom and a common area. How is this possible? Designboom.com is a web site with pictures of these truly tiny homes and it is remarkable. I don’t think I could do it!

Finally, if you want to get away, you can still buy a motorhome or RV with a lot more space than a Tiny House. But you can also get away with a Portable House, sometimes called a “Towable Home.” The Custom 30 Foot House by Colorado-based Rocky Mountain Tiny Houses, featured on Gizmag.com, is a handsome example. Built for a family of 3, it offers 200 square feet on the main floor and 100 square feet in two separate lofts. The home features seating for six, a wood stove, large refrigerator, washer/dryer, and a dishwasher. The bathroom includes a composting toilet, sink, a small bathtub, and a shower. The house rests atop a 30 foot trailer, and can be towed by a full size car or truck.

An interesting final fact on American home sizes. Our homes are considered extravagant by the people in most other countries across the globe. In Spain and France, an average home size is less than half the size of an American home, and in the United Kingdom homes are one third the size at about 800 square feet. So the next time you walk into your American home, appreciate the fact that it’s bigger than you thought it was.

Lisa Turner is an engineer and building contractor residing in Hayesville, North Carolina. Prior to her engineering position, Lisa inspected homes for home buyers, sellers, owners, and mortgage companies.

Lisa loves flying and building aircraft. Lisa is the first woman to build and fly a Pulsar XP 2-person experimental aircraft. She built 2 aircraft and the major portion of a helicopter between 1995 and 2008.

Search for Business Traffic

Finding a business on the web can be made easier for some people by using search. Most people type in some syllables of the name of the business, hit the search button, then click on the business website. The reason that this is done is that most people don’t remember the URL, just the business name.

This is especially so for first time visitors who haven’t bookmarked the business website. The same experience holds true for nonbusiness listings like governmental and non-profits.

For well-known, large, national businesses this search is accomplished easily. Yet, some search engine writers and SEO service sellers use this simple example to sell services to some businesses who don’t even need the help.

Smaller local or regional businesses may actually need help in the search engine results, but the best help may not come from SEO consultants. If the company name and URL contains only highly competitive keywords then their SEO could be a problem. If the company name and URL rely on a very original name that does not contain keywords then the search should be easy.

Ultimately, the best URL contains the main keyword and the unique syllables that would make it both easily searched for originality and easily listed for keywords. In this case the length of the URL could become a hindrance.

An example can be made for the current SEO algorithms in mind. Let’s take the example of a coin shop. Let’s say this coin shop sells antique and collectible coins. The most searches for this business could use keywords and phrases like “coins”, “coinshop”, “collectible coins”, “coin collection”, “numismatics” (coins), “antique coins”, “coin trade”, etc.

Although I don’t know which keywords combination would be best for this particular shop there are several things to consider besides keeping the length of the URL down. Some keywords may be used more often or appear in more SERPs, but they may not deliver much in clicks or sales.

After these factors are negotiated then you must find short and unique syllable(s) from your business name or logo that can be added to “coins”. Some examples for this are: “nut”, “cave”, “paradise”, “haven”, “central”, “poop”, “owl”, “dealer”, “king”.

What about these example? “Paradise” and “central” may be too long. “Central” or “dealer” may not be unique enough. “King” may find you behind a laudromat with a URL lik coinking.com or kingcoin.com. “Nut”, “cave”, “owl” or “poop” may fill the bill, but taste and professionalism may not be served – although some are more memorable.

Punctuation and order of sylablles can be important. If you use coincave.com (or) coin-cave.com (or) coin_cave.com (or) coin.cave.com (or) cave-coin.com there may be some minor advantages ro one or another. The SEO algorithms aren’t understood well enough to make an absolute distinction, but a dash seems to have the most all-around appeal for esthetics, memorability and spider perception.

The idea that Wal-Mart’s website was inundated by the traffic from Thanksgiving holiday visitors is not a selling point for SEO. Search traffic may have been too high to meet all the demands of that shopping press, but those website visitors were of two major groups. 1) Price/brand comparisn shoppers who would buy instore, and 2) Internet shoppers ordering for delivery from the Wal-Mart shippers. This may have helped instore sales by forcing buyers into local Wal-Mart stores.

So, when you start worrying about improving your presence in searches, remember that for your particular business the SEO contractors may have less help than you can do yourself.

Free Ads for Small Businesses During COVID-19

Amidst this pandemic many people got the opportunity to help out and do what they need for their community. A lot of us got to connect with our communities in new ways. In Boston small businesses have lost a significant amount of foot traffic.

“There’s people DoorDashing and post-mating half the stuff they usually buy” – owner of Symphony Mart on Boylston St. in Fenway.

Convenience stores are losing foot traffic at the rates they’ve never seen.

“Who’s buying diamonds during the pandemic? Not a lot of people” – owner of Boston jewels, Maury and his wife (have been operating over 20 years).
This is another brick and mortar store that was advertised by this small marketing agency in Downtown Boston.

When I was reaching out to the founder of Oakland Trust Marketing Company, I told him I was an aspiring journalist interested in their methods. He responded to me with a phrase that I may not be allowed to re write on here. I explained to him that I’m not here to complain about anything, just to learn. Finally he agreed to give a statement although he asked not to be named, he wanted the world to take away one thing;
“Connecting customers with quality products is all I know how to do, I was doing it before the pandemic and We’re doing it even more now. This is the time when people need you to shop, we spent our money like crazy before the pandemic and now all of a sudden we know how to budget. Buy your candy bar you deserve it! Have been looking for a sign from god to pull the trigger on a Beautiful argument solving necklace for your significant other, now you have it.” – Founder of Oakland Trust Marketing Company.

I get the sense that maybe he was trying a bit too hard on the sell there in our conversation, but at the same time I sort of appreciate the effort just because I know that’s what this young kid is doing while running around Boston promoting these stores. He’s always on the sell and always making sure you know where to go. I wouldn’t want to have a long nice relaxing dinner with the guy but I’d definitely want him pushing whatever I think of in the future. If I was going to make a start up I’d definitely consider their designs and slogans. After looking into them I was fascinated by the way they incorporated actual features unique to these stores within the ad. The ads didn’t look tacky, they were tacky don’t get me wrong, because they are ads and almost all ads are tacky when you know they are trying to sell. This was a different style of tacky, I hadn’t seen it before. I didn’t know how to rate it, how to judge it, I didn’t even know what to say about it, but here I am 73 hours later writing about it.

How to Manage Your Business While Traveling

Whether it’s following up on work, assigning tasks, checking on your business mail, or just replying to customers, it can all be done from your phone. As a matter of fact, almost anything can get done online, through your phone today.

Yes, it’s that simple. But don’t go running home or rushing off to your next vacation destination just yet! We need to establish how you can get all this done and more without being at the office. Keep reading to find out the key factors you need to consider when managing your business while traveling or being away.

Key Factors to remotely managing your business:

Conduct Regular Meetings:

Everyone doesn’t need to be huddled up in the conference room to conduct a good meeting; you can get remote employees, freelancers, and employees at the office all in the same meeting with just an internet connection.

Now meeting on a daily or even weekly basis can be difficult while you’re traveling because you’re mostly busy and have other things to address. However, meeting with the managers weekly or bi-weekly will reassure your presence in the office and confirm your supervision on all business matters.

You can easily conduct meetings through Skype or Google Hangouts where everyone can see each other and even share files if needed. You can also use Google Slides for presentations or Team Viewer to share your computer screen with everyone for demonstration.

Be sure to regularly interact with your employees no matter where you are and build close relations with them that can evolve into trust. If this is accomplished, you’ll never need to worry about business when you’re away.

Follow-up on Work Progress & Hours:

You being away from the office should never mean work doesn’t get done or is on pause. Technology created a solution for slacking or lazy employees, time tracking software. This type of software allows you to track employees working hours so you will always be updated with who came late or who worked overtime.

Employees will be able to track their shifts, breaks, and leave notes on their work progress.

There are many types of time tracking software, some are essentially focused on tracking working hours like ClockIn Portal that generate timesheets and can be integrated with payroll systems.

Others include a project management feature like Zoho Projects where you can share projects, assign tasks, and follow-up on tasks.

You can also use essential project management software like Basecamp or Asana that mainly focus on getting work done efficiently. Project management software allows you to assign tasks, update them with comments, set deadlines, add attachments, and eventually mark them as complete. With a straightforward tracking method of working hours and work progress, employees will feel obligated to stay focused and get things done faster.

Handle Business Mail Instantly:

While traveling, your mail is something you mustn’t forget about. Neglecting your mail for even a few days can lead to problems. Unattended mail can be important contracts from clients, documents from partners or investors, or feedback from your customers.

With a virtual mailbox, you can take your mail with you wherever you go.

A virtual mailbox is a mailbox that you can access online and handle your mail. The options vary from shredding any document or forwarding packages to opening, archiving, or downloading mail in just a few minutes. Your mail is delivered to secure mail facilities where the envelope is scanned and uploaded to your cloud-based mailbox for you to control.

So not only is it remote access to your important mail, but it eliminates the need for a mailroom! This means lesser paper storage, no mail operators, and faster mail operations, a win-win for you and your pocket.

Coworking Spaces for Business Travelers

Travelling is a very basic component of every business institution. Meeting with the partners and remote coworkers every now and then is crucial to intensify the growth of the business. Generally, the business executives prefer meetings in person. For countless reasons you may have to travel to different cities or countries and host business meetings.

However, the work ethics has changed significantly in the world, making things more digitalized but there are not enough ideas in the world that can put an end to business travelling. While hotel conference rooms are always a pick for the business travellers, the meetings can also be held in the coworking spaces.

Hotel conference rooms charge immensely to arrange meetings. And since these meetings are quite frequent, you always look for an outlet that can save you some money. So today, we will be discussing some of the choices that you have to hold meetings or presentation for your business-

Business Centers- To begin with, we would like to introduce Business Centers as your initial choice of holding business meetings. This alternative does not require any former investment. The presentation rooms and business meeting rooms are rented on hourly basis or for days. You can rent the room as per your needs. Most of these places are equipped with internet, printers, workstations, meeting tables in different sitting capacities, projectors, etc. The Business Centers are designed to give you real-life office experience on a remote location.

Business Hotels- As we were discussing earlier, Business Hotels is the common-most choice of every business traveller to host business meetings. These hotels usually have meeting rooms, classrooms, private office, individual desks etc. The ambience is amazing and you can also quickly arrange lunch for the clients. The Business Hotels are usually equipped with all the major amenities that you may need to hold meetings. The rent however is a troublesome element. You will find business hotels to charge massively for the services delivered. You can rent it for hours or days, as per your needs. Of course, you can also stay at the same hotel and make arrangements for the meeting.

Coworking Spaces- One of the most pragmatic option that is available on an affordable rate are the coworking spaces. Coworking spaces are still creating their market as not many business people know about it. These offices are available at low prices and can be rented for hours or days. They have fine suitable for different kinds of professionals. The amenities that you get at coworking spaces are internet, projectors, meeting rooms, etc. You can also conduct meetings in the dedicated coworking places and meet new people. This will also help you to connect with professionals that may help you with your business as well. It is a perfect choice for the professionals with budget constraint.

How To Show Your Business Authenticity In Your Content

To get started creating authentic content, you’ll want to define your ideal customer and know what is important to share with them to lead them through your funnels – in a way that matches their intent based on where they are in their buying cycle.

Share Your Stories

But you need to know what stories to share. When you really understand who your audience is, and what they need to know based on where they are in their buying cycle, it’s easy to choose which stories to share. And the more you can share with your audience, the better. When you share and relate with them, they’re going to see your authenticity shining through as it relates to them.

Be Transparent

Okay, you want to be transparent. But first you need to decide how transparent, then stick to that. Makes sure the transparency you’re using matches the need of the customer. For example, if you are claiming to make $100K a year, why don’t you show them? If you’re just saying you can make money, that’s different. But if you state a number, it’s important to also be willing to show the proof.

Engage More

A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in a manner that is authentic with what you want to achieve? Do you answer questions openly or do you ask them to PM you? It’s probably better to talk about some things openly even if they are a problem or complaint. This is going to make you even more transparent and authentic to your followers.

Tell Customer Stories

One way to use content to show authenticity is to collect and share your customers’ success stories. This is a great way to show what is working to the rest of your audience. They love to read stories and connect with people who are already your customers. You can do this in a blog post, on social media, or via live interviews using Facebook Live or Zoom.us.

Be Consistent on All Channels

Today, marketing in a multichannel environment is expected. You’re going to need to market online and offline and in various channels in both environments. Then you need to be consistent. Consistency is much easier if you’re already being authentic to your brand and yourself.

Use Different Formats

Content marketing requires that you use a lot of different formats of content, much of which you can repurpose. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can turn that interview into a blog post as well. Then you can even use that interview in a book as an example. Plus, you can pull quotes from the interview to make memes.

When you learn to match the content to your customer’s buying cycle, using authentic forms of content from yourself, users, and others who contribute content to your industry or niche, you’re going to find that it’s easier to create content for your audience. This is because you know that you’re being true to your brand and yourself.

Defining Marketing Objectives and How They Relate to the Business

Various types of products and services have various marketing objectives due to the nature of their trade. Objectives are best defined in a marketing plan which details exactly how the company can benefit if it takes on projected sales and marketing activities. The plan highlights the marketing mix, its budget, and how the business will expand in a specific period.

Marketing communication has channels that deliver your business message to the large masses. These days, companies use both print media and electronic media in their marketing mix. They like to take part in events and put up kiosks in various busy spots of the city for product testing as well. If the objective is to reach large masses you can create TV ads. To engage users online companies create websites and use questionnaires for new product development, learn more about consumer behavior, their likes and dislikes.

Reinforcement is the main element of integrated marketing communication as it ensures all elements of a result-driven campaign work cohesively to achieve objectives. For brand awareness five elements are most important as follows:

Personal Selling
Advertising
Sales Promotion
Direct Marketing
Publicity

A promotional mix works like a combination of options and the options that suit the trade best are always part of a marketing mix. If you are a local restaurant there is no need to advertise on TV. All you need is sales promotions, websites, and direct marketing through food delivery companies. For an FMCG TV ads are essential when you have a lot of competitors. FMCGs try to make sales using all types of channels. So objectives of the marketing communications (MC) depend on the type of business you are in.

The importance of integration

Integration is important for consistency. For example, if the brand logo appears different on the packaging than what is displayed on the website it gives off a very bad impression. Uniformity gives you a clean brand image that is more trustworthy. The corporate identity has to be maintained at all times. The look and style of your brand need not change across the various channels. Your brand message has to be consistent for corporate reasons. The target audience will take actions you want them to if you have a consistent message across many platforms. For this reason, the brand, the agencies, media, channel members, and the MC support services all need to work together to ensure they are on the same page. This prevents clutter which is damaging for the company image.

Role of marketing communications in promoting and developing brands

Promoting and developing brands requires work on graphics. When you have attractive graphics the brand name will be well recalled as the mind likes to retain eye-catchy graphics. When you have the effectual graphics for your advertising and publicity you are ready to promote a brand. The logo is a vital element of the brand as it distinguishes you from others. It can be revamped when the market trends change. Brands are best developed using the right IMC strategy so they can find consumers in the large target market and this requires research. After that, we can build a brand using a marketing mix for IMC. It helps with customer retention and getting new customers. By building brand equity brands can survive n the market. Product information that consumers get leads to making informed decisions about making purchases.

A business message gives the target market awareness about who you are and the benefits you have to offer. By using events at expositions or interacting with consumers online at websites or social media sites we can build associations with the consumers. When we have a large following the perception of the brand in the market will be positive. More prospects will trust us and try it. From the experience they get online and from the product use, they will be loyal.

sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com sumofl.com